Two master students from Norwegian University of Science and Technology (NTNU), Thea and Helene, are bridging the gap between artificial intelligence and entrepreneurship in their master thesis work. Their project customize Generative Pre-trained Transformer (GPT) model by embedding empirical findings from software startup research. Unlike generic startup tools before, StartupGPT understands the unique challenges faced by startups in various industries and offers solutions that are specific and actionable. Whether it’s navigating the complexities of funding, understanding market dynamics, or crafting effective marketing strategies, the model is equipped to guide founders through every step of their entrepreneurial journey.